- More and more large and small brands are investing in special purpose, internal or external, online community platforms that THEY control. These social media platforms can be custom designed to suit your unique brand attributes.
- Maximize YOUR ROI by engaging your community with a social media solution that you control.
- Create brand awareness, retain and attract new members and customers for your community, products and services.
- Enhance your brand and drive performance objectives based on your decisions.
- Control all of the content, including advertising, in your community’s platform.
- Customize your community’s user profile requirements to extract the personal or behavioral information you need.
- Control the valuable repository of information that you extract from your social media strategy.
- Grow your social network your way.
Here are some specific examples of how Social Media Community Platforms Serve Real Business Needs and Deliver Real ROI:
Business Need
- Harness the power of Social Media to contribute to the attainment of your internal and external objectives
Business Advantage
- Maximize ROI by engaging your community with a social media solution that you control.
- Reduce communication costs
- Empower your organization through engagement
- Create brand awareness, retain and attract new members and customers for your community, products and services
Business Need
- Communicate with high efficiency and high productivity
- Increase Employee / Customer Engagement and Retention
- Measure Engagement
Business Advantage
- By enabling your private workforce or public community with a proprietary structured communication channel, you are able to identify positive and negative conversations and respond to them accordingly. With this, an employee with an innovative idea can get reinforcement and feedback and an employee who has brought up or identified a negative rumor or misconception can also been attended quickly to and be corrected.
Business Need
Make well informed strategic decisions in all aspects of your business including:
- Planning a future workforce strategy
- Innovating your products and services
Business Advantage
- Real-time measurable insights
- Define rising organization issues
- Identify influencers in your organization
- Identify popular topics
- Polarity – define the most positive and controversial issues within your organization
- Velocity – identify the fastest growing issues
Business Need
- Develop leadership and identify influencers
Business Advantage
- By knowing who is leading the most and who is most followed, you gain insight beyond your standard hierarchy to see who your workforce thinks in the most influential
Business Need
- Community Feedback
Business Advantage
- Simple-to-use surveys, polls, and voting that will entice the most skeptical users to simply press a button and voila, before they know it they are engaging with the community
- Centralized media and document sharing
Business Advantage
- Easily centralize, store, share and pull external media from an unlimited number of sources providing a more sophisticated way to communicate and share ideas
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